Privacy Policy

1. Introduction

[Your Website Name] (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website at [Your Website URL] or make a purchase from us.

We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and related legislation, including the emerging provisions of the Data Protection and Digital Information (DPDI) Bill.

Our contact details are:

  • Data Controller: [Your Company Name/Your Name], trading as [Your Website Name]
  • Address: [Your Business Address]
  • Email: [Your Contact Email Address]

2. The Personal Data We Collect

We collect information that you provide directly and data about your use of our site.

  • Data You Provide: This includes your name, billing/delivery address, email address, phone number, and payment information when you create an account or place an order. Payment details are processed securely by our third-party payment providers and are not stored on our servers.
  • Automatically Collected Data: We use cookies and similar technologies to collect technical data such as your IP address, browser type, device information, and browsing behaviour on our site (e.g., pages viewed). For more details, please see our Cookie Policy section below.

3. How We Use Your Personal Data

We will only use your personal data when the law allows us to. The table below outlines our purposes and the legal basis for processing.

Purpose / Activity Type of Data Lawful Basis for Processing

To process and deliver your order, manage payments, and arrange shipping. Identity, Contact, Financial, Transaction Performance of a contract with you.

To manage our relationship, including responding to your queries, providing customer service, and notifying you of policy changes. Identity, Contact, Communication Performance of a contract and necessary for our legitimate interests (to improve our services).

To send you marketing communications (e.g., newsletters, offers) if you have opted in. Identity, Contact Your consent. You can withdraw consent at any time by clicking ‘unsubscribe’.

To administer, protect, and improve our website (including troubleshooting, data analysis, and fraud prevention). Identity, Contact, Technical, Usage Necessary for our legitimate interests (for running our business, IT security, and business growth).

4. Sharing Your Personal Data

We may share your data with trusted third parties who provide essential services:

  • Payment Processors: (e.g., Stripe, PayPal) to securely handle transactions.
  • Shipping & Fulfillment Partners: (e.g., Royal Mail, DPD) to deliver your order.
  • E-commerce Platform: Shopify hosts our store. Data you provide is processed through their systems in accordance with their Data Processing Addendum.
  • Email & Marketing Service Providers: (e.g., Klaviyo, Mailchimp) only if you have consented to marketing.
  • Professional Advisors: Such as accountants or lawyers where necessary.

We require all third parties to respect your data’s security and process it only for our specified purposes in compliance with the law.

5. International Transfers

Your data may be transferred and processed outside the UK, for instance, by our e-commerce platform Shopify whose servers may be located in other countries, including the United States. Any such transfer will be protected by appropriate safeguards, such as the UK’s International Data Transfer Agreement (IDTA) or Addendum, to ensure your data remains protected.

6. Data Security

We have implemented appropriate technical and organisational measures to secure your personal data against accidental loss, unauthorised access, or disclosure.

7. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including to satisfy any legal, accounting, or reporting requirements. For example:

  • Order information is typically retained for 6 years from the end of the financial year of the transaction to comply with UK tax and commercial law.
  • Marketing contact data is retained until you withdraw your consent.

8. Your Legal Rights

Under UK data protection law, you have rights including:

  • Your right of access – Request a copy of the personal data we hold.
  • Your right to rectification – Request correction of inaccurate data.
  • Your right to erasure – Request deletion of your data in certain circumstances.
  • Your right to restrict processing – Request we limit how we use your data.
  • Your right to data portability – Request transfer of your data to another service.
  • Your right to object – Object to processing based on legitimate interests.
  • Your right to withdraw consent – Withdraw marketing consent at any time.

To exercise any of these rights, please contact us at [Your Contact Email Address]. We have one month to respond. You are not required to pay any charge for exercising your rights.

9.Cookies & Similar Technologies

Our website uses cookies to distinguish you from other users, helping us improve your experience. We use:

  • Strictly Necessary Cookies: Essential for the website to function (e.g., shopping cart). These cannot be switched off.
  • Analytical/Performance Cookies: Help us understand how visitors use our site (e.g., Google Analytics). We are aligning our use of these with the forthcoming DPDI Bill, which may allow the use of certain low-risk analytics based on legitimate interests. You can manage cookies via your browser settings.

10. How to Complain

If you have any concerns about our use of your personal data, please contact us first.

You also have the right to lodge a complaint directly with the UK supervisory authority:

The Information Commissioner’s Office (ICO)

Wycliffe House,Water Lane, Wilmslow, Cheshire, SK9 5AF

Helpline:0303 123 1113

Website:https://laviejian.com/

11. Changes to This Policy

We may update this policy periodically. The latest version will always be posted on this page with an updated “Last Revised” date.